How I Used Content Marketing to Generate $4M+ for a Mid-Sized E-commerce Brand

I was the primary leader and executor of a strategy (patterned after 𝘛𝘩𝘦𝘺 𝘈𝘴𝘬 𝘠𝘰𝘶 𝘈𝘯𝘴𝘸𝘦𝘳, which is now Endless Customers) for a mid-sized e-commerce brand.

Over three years, this human-led, long-form content marketing strategy generated $4M+ in attributed revenue across four regions.

Below, I break down the key strategic initiatives and tactics used to achieve the results.

Results at a glance:

• 250+ human-led articles and landing pages published/optimized over 3 years. 

• 322% increase in total organic ranking keywords and 232% increase in top 3 keywords on Google organic keywords from the start of the strategy.

• Highest AI visibility scores among major competitors, according to tests conducted in 2025 (Semrush and Rankscale).

• $4,030,101.65 (as of Dec. 2025) in attributed revenue from blogs, according to custom GA4 revenue reports.

The Initial Content Marketing Strategy (2023-2024)

In February 2023, I was officially hired full-time to create content using the popular framework 𝘛𝘩𝘦𝘺 𝘈𝘴𝘬 𝘠𝘰𝘶 𝘈𝘯𝘴𝘸𝘦𝘳 (Endless Customers) as a guide.

The objective was to create unbiased, highly informative content that answered consumers’ most commonly asked questions. 

Initially, the strategy was to publish 3 long-form, SEO-driven blogs (over 1,000 words) per week.

This led to major organic keyword growth, as well as significant improvements in clicks, impressions and average ranking position (revenue soon followed once we hit peak season in Q4):

Source: Semrush organic keyword data. A decline in SERP feature visibility as AI Overviews replaced or reduced traditional People Also Ask placements, where the site had previously earned frequent direct citations. This caused a slight downward trend in organic rankings in the middle of last year.

Scaling the Strategy for AI Search (2024–2025)

During the first year, most of my tasks revolved around new SEO content creation and the key pillars of traditional SEO (keyword research, resolving/flagging key technical issues, internal linking strategies, backlink acquisition, local SEO tactics, etc).

While this produced significant results, the evolving search landscape, driven by the proliferation of ChatGPT and AI search, required rethinking the content strategy and execution of tasks.

Traditional SEO tactics continued, but expanded into an all-encompassing digital marketing strategy (which is really what SEO is nowadays).

“Search Everywhere Optimization” was now our action plan, with my tasks (on top of traditional SEO tactics) including:

• Product, collection and landing page optimization, including additions of SEO/LLM-optimized FAQs and copy.

• Optimizing Amazon listings for maximum wholesale visibility.  

• Creation and management of a Reddit and LinkedIn strategy.

• Assisting with video strategy and scriptwriting. 

• Writing and distributing press releases.

• Developing outreach plans to increase brand mentions across relevant channels.

• Conducting manual AI tests and building automated AI visibility reports for concrete reporting. 

• Monthly competitor research, including content assessments, new product launches and pricing analysis.

This new approach set the brand up for organic, sustainable growth, not only for traditional search, but more critically, AI search, which could overtake traditional search visitors by 2028 (according to Semrush). 

Chart courtesy of Semrush.

Note: Although I was the primary strategist and executor behind the success this brand enjoyed with the strategy, I would be remiss if I didn’t acknowledge the great contributions of the team’s broader marketing department, web development team and SMEs (subject matter experts). This was not a one-man job by any means. It was a team effort. I owe a great deal of gratitude and appreciation to the incredible people whose valuable contributions aided the strategy’s success. 

5 Key Principles That Guided Every Content Decision

Amid the strategic and execution-based initiatives were a set of governing principles that underpinned the strategy. These included:

1. All content must be purposeful.

If there is no data-driven or logical reasoning behind a topic or concept, don’t pursue it.

2. Have an unwavering allegiance to your audience.

Be authentic and honest in your content, even if it’s at the expense of your product or service. This is a major trust-builder.

3. No topic is off limits.

The more you address the questions your competitors don’t, the further ahead you will get and the more topical authority you will build.

4. Consistency is key.

We published over 250 well-thought-out articles and landing pages over three years. All were human-led and thoroughly thought out.

5. Exceptional is the standard.

Quality is non-negotiable. When the bar moves, we move past it.

A Content Marketing Strategy Built for AI Search and Beyond

This proven inbound marketing strategy delivered seven figures in attributed revenue and positioned a brand whose search metrics were declining to one that is now an industry leader in the space.

Key learnings:

• Create and optimize content on all relevant platforms your audience uses for discovery. 

• Tailor strategies based on what’s working (use data as your driver) and keep close tabs on emerging trends. What works today might be fossilized tomorrow. 

• Make every piece of content intentional and high-quality. Use AI to help drive efficiency, but don’t use it as your chief content producer. 

• Don’t be afraid to get bold or creative. As the old saying goes: “Fortune favors the bold.” (So do AI platforms like ChatGPT). Make content that your competitors are scared to create.

• The person is your priority. Ensure your content is crawlable and easily understood by search platforms, but remember: you’re creating content for a human being! Be personable, be authoritative, prove your expertise, and showcase your brand’s unique identity.

Is an Organic Content Marketing Strategy Right for Your Business?

If you are an e-commerce brand and are frustrated by lagging or stagnant search results, fill out the form below, and I will objectively assess whether this organic content marketing strategy is the right investment for your business. 

I offer a free search diagnosis and consultation, so even if we don’t do business together, you will receive a state of your current search landscape at no cost to you.

I’d love to hear from you!